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When it comes to healthy living, routine preventive care is crucial. Those annual checkups with a healthcare professional are key to monitoring health conditions and catching problems early.1

But many Americans are skipping their annual visits to their physician. While 53% of Americans had their vision checked in the last year,2 only 34% of Americans visited a primary care provider.3 So why are Americans avoiding primary care? There are several possible reasons:

  • Fear or embarrassment: When asked by a primary care physician about their health or lifestyle choices, many people feel as if they are being criticized or judged. They may refuse tests or screenings to avoid receiving what they might perceive as bad news.4
  • Scheduling challenges: In a recent survey, 32% of U.S. adults mentioned difficulty making an appointment5 with their primary care provider.
  • Unaware of health risks: Relatively healthy people may not think they are at risk of specific diseases or conditions until symptoms arise.
The rising importance of eye care professionals

With fewer Americans visiting their primary care provider, the role of optometrists and ophthalmologists is even more significant. As eye exam technology continues to evolve, the impact of routine vision exams on overall health and preventive care will continue to grow.

Detecting a range of health conditions

Beyond vision issues, routine eye exams can also detect early signs of serious health problems. In fact, eye exams enable eye doctors to detect over 270 health conditions,6 including diabetes, high blood pressure, autoimmune diseases and even cancers. By going to the eye doctor, employees can monitor signs of these conditions and diseases – even if they don’t have other symptoms.

Monitoring overall eye health

Routine eye exams aren’t just for people who wear glasses. They’re an essential part of maintaining good eye health as we age. By getting their annual eye exams, employees can address eye issues like diabetic retinopathy, glaucoma and cataracts sooner,7 before the condition worsens and treatments become more expensive.

Reduce expenses

According to a recent Vision Council survey of U.S. adults, 83% of respondents use some form of vision correction.8 Vision insurance typically includes coverage for glasses, contact lenses and annual eye exams, which may help employees save on out-of-pocket expenses.

Those cost savings aren’t just for employees. Employers who offer eye care benefits also end up saving money. For every dollar invested in vision benefits, it’s estimated that employers see an ROI of $7.9 That equates to savings of over $2,700 annually per employee.

Committed to member health

As fewer Americans visit their primary care providers, the role of eye care professionals becomes even more valuable. Want to learn more about EyeMed vision benefits or request a quote? Speak with an EyeMed representative.

About EyeMed

EyeMed Vision Care is a leader in vision insurance benefits.10 We deliver stand-out vision benefits centered around an outstanding member experience as America’s largest vision network.11 EyeMed is based in Cincinnati, Ohio. Learn more at eyemed.com.

  1. “Are you up to date on your preventative care?”; U.S. Centers for Disease Control and Prevention; cdc.gov; May 2024.
  2. “Eye doctors; Finding care in America in 2022”; NVISION; nvisioncenters.com; Accessed July 2025.
  3. Ickes, A,; “34% of Americans have visited a primary care provider in the last year”; Becker’s Physician Leadership; beakersphysicianleadership.com; August 2025.
  4. Norman, A; “4 reasons people don’t go to the doctor”; VeryWell Health; verywellhealth.com; August 2023.
  5. Urban, A. “American’s Primary Care Experiences and Preferences: 2024 Survey Report”; U.S. News and World Report; health.usnews.com; April 2024.
  6. “See the full picture of your health with an annual comprehensive eye exam”; American Optometric Association; aoa.org; Accessed August 2025.
  7. “Why eye exams are important”; U.S. Centers for Disease Control and Prevention; cdc.gov; May 2024.
  8. “Vision Council releases new research spotlighting Q2 consumer trends and generational differences”; The Vision Council; thevisioncouncil.org; July 2024.
  9. "Voluntary benefits—Presenting vision so it doesn't get missed"; California Broker; calbrokermag.com; June 2025.
  10. EyeMed internal book of business, 2023.
  11. Based on the EyeMed Insight network and analysis of competitors’ largest networks via competitor data, 2024.